11 Sales Optimisation Strategies to Drive More Revenue5 min read
In the world of business, things are always changing. This means that what can work now may not be as reliable in the future. Because of that, optimising your sales process is a critical part of increasing your revenues.
Sales process optimisation isn’t an activity you and your team should do once. It’s an activity that needs regular maintenance and updates. Learn about the 11 sales optimisation strategies you can use to boost your profits now.
1. Set up Long-Term Goals
Did you know that more than 50% of successful sales teams prepare a 12-month plan for their goals?
One of the best sales optimisation strategies for success is establishing long-term goals. To ensure that your company revenues grow every year, it’s best to ignore quick-win plans. This will only give you short-term results, and it will not resolve recurring sales issues.
In achieving long-term growth, it’s necessary to create the right sales culture. You can do this by celebrating long-term milestones like upsells instead of focusing on quotas per month.
2. Begin Tracking and Analysing Data
If you’re planning to optimise sales, you need to have an effective method of tracking and analysing sales data. Tracking your team’s sales serves as a guideline on what you need to do, and what’s finished.
Tracking and analysing sales data helps your team to compare their performance. Because of that, healthy competitions are being promoted. Alongside that, team productivity increases which will then result in bigger revenues.
Having a sales automation tool will also be a huge help to track and keep your sales data.
3. Identify Pipeline Bottlenecks
In companies, there are times where leads become stagnant at the same stage of the funnel. This event is often called a pipeline bottleneck in which only a few leads get qualified in the sea of leads.
One of the best things to resolve a pipeline bottleneck is by a great lead nurturing operation. Keep in mind that new leads mean nothing if they don’t qualify the funnel. To address this, you have to nurture your leads over time.
It’s also a great sales optimisation technique to have tools that can track your pipeline.
4. Focus on Aligning Sales and Marketing Teams
In many industries, sales and marketing teams have the same goal of growing revenues. But they often struggle when working together. This then results in an ineffective and brittle sales structure.
To make sure that your profits get bigger, companies must focus on aligning their sales and marketing teams. You can get these teams to work by having them share three things.
These are funnels, accountability, and planning. By sharing these things, they’re aware of what each team is doing. Both teams also become accountable for the results of their joint goals and plans.
When these two teams work well together, companies can ensure consistent growth of revenue.
5. Make Strategic Territory Assignments
Many sales optimisation opportunities are often missed due to sales teams neglecting their assigned territories. When that happens, you can miss a few leads, which can cause your revenues to stagger.
A lot of successful sales teams create strategic territory assignments. This ensures that they send the right salespeople to the territory with the most appropriate customer base. It optimises your sales and can even avoid pipeline bottlenecking.
6. Improve Vendor Relationships
Developing vendor relationships is another important strategy for optimising sales. Many companies do it with retailers through engaging in a joint business plan.
This ensures that suppliers and retailers have agreed on profit goals. They’re also together in coming up with initiatives to help reach their desired goals.
Having an improved vendor relationship can also reduce supply chain costs. The process often causes inefficiencies and higher costs, especially if suppliers and retailers don’t see eye to eye.
7. Make an Effective Lead Management
Having effective lead management and nurturing them is essential when optimising sales. In this strategy, keep in mind that the timing of things is critical for success.
You need to invest time and build relationships with the right partners. Long-term partnerships help you generate bigger profits. Aside from that, you can also develop your credibility in the market.
8. Determine Buyer Journey
Understanding how your buyers operate is necessary to make sales. Remember to sit down with your sales team to identify your customer journey. This will help you make a team plan to succeed in each sale.
9. Recognise and Get Rid of Waste
It’s critical that you find the areas of waste in your business. By doing this, you’ll know how to end them while being cost-efficient.
In lean manufacturing, there are 8 types of wastes that often costs your business budget. Although this applies to manufacturers, your team can also use this concept for optimising sales.
10. Inspire and Motivate Your Team
Many sales managers forget this, but one great way of boosting revenues is to motivate your team. Increasing the output of your team doesn’t always result in higher profits. There is still a huge chance of your employees becoming less productive due to their workload.
Before you start adding work, make sure that you assess and check your team’s performance. Empower and encourage your staff by tightening up the sales structure and training them
11. Concentrate on Your Highest-Earning Sales Activities
The easiest way to earn big is by concentrating on your highest-earning sales activities. While selling is important, a lot of profits come from activities that aren’t directed to generating revenue.
This strategy means that you identify the tasks which hinder your team’s performance. Once you recognise them, you get to find solutions faster.
Another thing is knowing the sales-related tasks giving the highest profit which you can then find ways to give more time with.
11 Best Sales Optimisation Strategies to Get More Profit
Sales optimisation isn’t a one-time thing. It’s always evolving to ensure your company’s revenue makes consistent growth. To do that, you need to have a working but developing sales optimising strategies within your team.
Companies that focus on sales optimisation and warehouse optimisation or operational effectiveness simultaneously, often deliver the highest levels of growth and profitability.