martech

5 min read

• Bedrijfsadviseur

The latest data on martech and marketing ops careers, and an ode to spreadsheets

7 months ago Stephanie Anderson

Fifty percent of martech and promoting ops professionals gained a promotion in the past year. Additional correctly, fifty percent of...

4 min read

• Bedrijfsadviseur

What are we automating in marketing and martech in 2022, and who is automating it?

7 months ago Stephanie Anderson

Apologies for the lull in publishing. I took a long, a lot-needed family family vacation — pretty much fully digital-totally...

3 min read

• Bedrijfsadviseur

Marketers keep replacing major martech apps, integration #1 factor for replacements

7 months ago Stephanie Anderson

My close friends at MarTech.org not too long ago produced their most up-to-date Martech Substitute Study 2022, wherever entrepreneurs shared...

6 min read

• Bedrijfsadviseur

Think the martech landscape is big? Here’s the size of the software industry overall

7 months ago Stephanie Anderson

About the 11 yrs that I’ve been publishing the martech landscape, as it mushroomed from ~150 answers to ~10,000, I’ve...

9 min read

• Bedrijfsadviseur

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

8 months ago Stephanie Anderson

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...

5 min read

• Bedrijfsadviseur

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

8 months ago Stephanie Anderson

Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...