What Was All That Media Monitoring Talk About?

The third installment of HBO Max’s hit series “Succession” was one particular of the most very predicted seasons of television in 2021. For people who really do not observe, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the major media and leisure corporation in the globe.

The second time finished in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a stunning press conference where by he was supposed to just take the drop for a firm scandal, but as a substitute implicated his father in the scandal and a host of cover-ups and unlawful exercise.

But, this is a blog site about PR, communications and media relations, so adequate about the plot summary. In its place, let us converse about how Period 3 started with Kendall Roy concentrated on finding his media checking applications and approach in put as he will get prepared to take on his father and snatch his media empire away.

As Kendall leaves the push conference, he asks his bumbling cousin Greg to commence monitoring the media and general public for reaction to his assertion about his father. Greg, who never rather understands what is going on in any condition, agrees to help with no comprehending what particularly is concerned he is primarily seeking to manually keep observe of the reaction to Kendall’s press conference throughout all of the world wide web and social media until eventually a extra official option is readily available.

Naturally, this strategy fails, and it fails in hilarious vogue (at just one position, Greg responds to Kendall by saying that his primary takeaway from the media coverage is that “the net is big”). He is left attempting to produce down particular person tweets, which is both equally humorous and pathetic. But placing the humor of the scenario apart, this episode helps make a salient point about the worth of a authentic-time media monitoring platform, specifically throughout a massive news celebration or crisis. Striving to monitor all the related media and public sentiment for a brand name is extremely hard, as Greg shown.

But even a solution like Google Alerts, or a platform that does not provide entry to all media sorts, is not sufficient in the most vital times for a manufacturer. Fairly, an all-in-one particular Earned Media Suite that presents tracking and sentiment investigation for Tv, radio, on-line news, social media and podcasts is what Kendall Roy – and all companies and manufacturers concerned with their media protection – essential as he geared up to get on his father.

Succession is a single of the most critically-acclaimed and well-known demonstrates on Tv today, but because of the media and PR aim of the display, there are lessons to be acquired for anyone in communications, PR or media. In the year 3 premiere, the lesson was very clear – do not get caught like Kendall Roy did, devoid of a complete media monitoring software in position.